Best selections from Norio Hayakawa’s YouTube Channel

from: Norio Hayakawa’s YouTube Channel


Here are some of my favorite selections:

From Albuquerque, New Mexico – – October 10, 2022     (2022)

Underground nuclear explosion near Dulce, New Mexico in 1967

Pueblo-style homes in Albuquerque, New Mexico    (2012)

“Ancient Alien Visitors”   (2016) – – my original music, my most favorite

The Cabezon Peak area, the ideal “Close Encounters” area of New Mexico

New Mexico’s ideal UFO landing area – – the Cabezon Peak   (2016, with my original music in the background)

My favorite “Vulcan” volcano of Albuquerque, New Mexico  (2020)

My favorite spot in Albuquerque, New Mexico    (2015)

“Apache 2012 – – dedicated to the Jicarilla Apache Nation of New Mexico” (2015, my original music)

Manzano – Sandia Base, Albuquerque’s military test base since 1947    (2014)

My favorite view of the Sandia Mountains from Rio Rancho, New Mexico, U.S.A.    (2020)

“Honky Tonk Amnesia” – – by Norio Hayakawa    (2017)

“Showdown at Dulce, New Mexico”    (2015, my original music)

“Ghost Riders in the sky”    (2015, my original musical arrangement)

The Conspiratologist   (2022, this is not from YouTube, this is a special short documentary film by Steven Bradford and Justin Jones posted on vimeo)

A 737 jet over Area 51? – – bright object spotted over the Groom Mountains on May 16, 1991

Hiking up to the summit of “White Sides” to view Area 51   (1993)

A crazy old video by Anthony J. Hilder and Norio Hayakawa:  

Area 51 – – the Panic Project    (1993)

Amazing natural wonderland near Rio Rancho, New Mexico – – the Ojito Wilderness    (2021)

My favorite sand dunes of Albuquerque, New Mexico – – Part 1     (2020)

My favorite sand dunes of Albuquerque, New Mexico – – Part 2       (2020)

“City Lights” – – sung by Norio Hayakawa     (2018)

The helicopter chase at Area 51 – – it happened on Groom Lake Road on May 16, 1991

The UFO phenomenon seems to “pre-select” its observers !    (2020)

On top of White Mesa, near San Ysidro, New Mexico     (2012)

Paraphysical phenomena in Dulce, New Mexico – – fact? or fiction?     (2019)

“A la guerra ya me llevan” – – my music performance at home     (2012)

The former Manzano underground base in Albuquerque, New Mexico    (2014)

Former Manzano underground base in Albuquerque, New Mexico     (2012)

“Amor, amor, amor” – – sung by Norio Hayakawa      (2015)

Why the U.S. government and the military will never disclose the true nature of the UFO phenomenon    (2021)




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Unsolved mystery of New Mexico’s Victorio’s Peak Treasure


White Sands, New Mexico, is an inhospitable environment, home only to rattlesnakes and sagebrush, vultures and mule deer. 

In November of 1937, a man named Doc Noss was deer hunting there.  He hiked to the top of a hill known as Victorio Peak.  As thirst and fatigue set in, Doc searched for fresh spring water.  Instead, he discovered a mysterious hole in the ground – – the hidden entrance to a tunnel.  There was a ladder in the opening and Doc climbed inside.  A maze of tunnels led into a large cavern.  In one chamber of the cavern, Doc found an old chest.  On the lid were the words “Sealed Silver,” written in Old English inscription script.  The chest was only a small part of the treasure that Doc Noss claimed he found.  There was gold, silver, jewels, and gold bars that today, would be worth and estimated $1.7 billion dollars.  Even now it may still be hidden beneath the craggy slopes of Victorio Peak.

Doc Noss had been a traveling medicine-show man.  In 1933, he married Ova Beckwith, whom he nicknamed Babe.  They settled down and opened a foot clinic in Hot Springs, New Mexico.  Doc’s grandson, Terry Delonas, heard incredible stories of his grandfather his entire life:

“He loved adventure and was fascinated with history. Babe was very strong-willed, ardent might be a word to describe her.”

After Doc discovered the treasure at Victorio Peak, he and Babe spent every free moment exploring the tunnels that led deep inside the mountain.  Doc found that the passageways in the mountain led to several caverns.  In one of them he found 79 human skeletons stacked in a small enclosure.  In a deeper cavern, Doc found what appeared to be a stack of worthless iron bars.  He brought the bars home for his wife Babe to inspect:

“I said, well Doc, this is yellow, look at it.  And he looked at that and the sun was right at the right hour to shine right down on it.  And he rubbed his head and he said, well Babe, if that’s gold, and all that other is gold like it, we can call John D. Rockefeller a tramp.”

Doc told Babe that inside the cavern, there were as many as 16,000 bars of gold.  How had this enormous treasure come to be deep inside the caverns of Victorio Peak?  There are four theories.  The treasure could have belonged to Juan de Oñate, the man who founded New Mexico as a Spanish colony.  Reportedly,  Oñate had amassed an Aztec treasure of gold, silver, and jewels.  Another theory is that a Catholic missionary named Father LaRue, who operated gold mines in the late 18th century, stored his gold in a cavern there.  It could have belonged to Maximillian, the Emperor of Mexico, who tried to remove wealth out of Mexico when he learned of an assassination plot.  Finally, it may have belonged to an Apache tribe that raided stagecoaches filled with gold mined in California.

But Doc was unconcerned as to how the gold arrived there.  And in the spring of 1938, six months after his discovery, he and Babe went to Santa Fe to establish legal ownership of their claim.  According to their grandson Terry, Doc and Babe filed a lease with the state of New Mexico for the entire section of land surrounding Victorio Peak:

“They filed a treasure trove claim, which has become the historic Noss family claim to the treasure in Victorio Peak.”

Over a period of two years, Doc mined the peak.  Witnesses say he took out more than 200 gold bars, and then hid them from everyone, even his family.  Back then, it was illegal to own gold that was not in the form of jewelry.  According to Terry, Doc hid the gold bars in a variety of locations all across the desert:

“Some were hidden right by the county roads… Some were dropped in horse tanks at the nearby ranches.  Some were just buried in the sand and Doc would put a different colored rock over the top of it than was natural to that surrounding.”

Finally, in the fall of 1939, Doc decided to try opening a larger passageway into Victorio Peak.  He hired a mining engineer named Montgomery to assist him.  Together, the two men used dynamite to blast through a large boulder that was blocking the lower portion of the shaft.  The blast caused a massive cave-in, which collapsed the fragile shaft.  Doc had permanently shut himself out of his own mine.  According to his grandson, Terry, even worse was the fact that now Doc only had a few gold bars to draw from:

“He only had those few dozen or hundred or so that he’d brought to the surface and he became very protective of those bars.”

For nine years, Doc Noss attempted to sell his gold bars on the black market.  Then in 1948, he met a man named Charlie Ryan and struck a deal to sell him 51 of the bars.

But at the last minute Doc feared that Charlie Ryan would double cross him.  He asked an acquaintance named Tony Jolly to help him re-bury the gold in a new hiding place:

“We went out across the desert, a little ways, we started digging and we dug 20 bars of gold out of the ground.  It turned out to be 90 more and we buried those bars of gold.  I handled and saw 110 bars of gold.”

The next day, Doc and Charlie Ryan got into an argument.  According to Terry, Ryan pulled out a gun:

“Ryan accosted him and said if you don’t tell me where the bars are, you won’t leave this room alive.”

Doc tried to escape but it was already too late.  He was shot by Charlie Ryan and died instantly.  The date was March 5, 1949.  But the saga of the treasure at Victorio Peak did not die with Doc Noss.  As the legend grew, other treasure hunters tried to cash in on Doc and Babe’s claim.

When Doc Noss was killed in 1949, he allegedly left behind a treasure of 15,000 gold bars, buried inside the caverns of Victorio Peak.  For three years, Babe Noss and her children struggled to clear the passageway to the treasure.  In 1952, when they were less than 12 yards from the opening to the central cavern, disaster struck again.  The State of New Mexico was forced to relinquish Victorio Peak and the land surrounding it, so the United States Army could expand the White Sands Missile Range.  Babe and her family were forced off their claim by the Army.  Victorio Peak was now off limits to everyone by order of the military.  But that didn’t stop former Airman 1st Class Thomas Berlett and a group of off-duty soldiers from clearing the blocked entrance and exploring the caverns.  According to Berlett, it wasn’t long before they found what Babe was after:

“They were bars of something.  And as we scratched it, we knew right away that it was actually gold.  We marked and identified one of the bricks inside with my initials on it and we stood it on end on the large piles.”

Eventually, the airmen informed their superiors about the gold they had found at Victorio Peak.  They were denied permission to explore further.  According to Thomas Berlett, they took steps to insure that no one else could salvage the treasure:

“The following weekend, we returned to the entrance and we dynamited it in four different places and blasted the whole thing shut.”

Over a year later, the Secretary of the Army created a “Top Secret” classified military operation at Victorio Peak.  In 1961, Babe Noss, along with the State of New Mexico, filed an injunction against the Army to stop excavating at Victorio Peak.  In 1963, the Army petitioned the state of New Mexico for mineral rights.  But their request was denied. Even so, aerial surveillance photo showed that extensive work had already taken place.

Finally, the Army succumbed to pressure and allowed some private claimants, including Babe Noss and former military personnel, to undertake a highly publicized, 10 day expedition at Victorio Peak.  The excavation was an extensive, large-scale operation.  But after 10 days, no treasure had been found.  Lambert Dolphin, a scientist from the Stanford Research Institute who worked on the dig, thought the treasure may have actually been there, but just out of reach:

“I noticed on the radar screen, some echoes quite frequently at a very great depth, 300, 400 feet deep.  And that led me to the conclusion that there was indeed a large cavern at the base of the mountain, about where Doc Noss had said.”

Deep in the heart of Victorio Peak there may still be jewels, artifacts, and piles of gold worth a billion dollars.  Tony Jolly, the man who helped hide some of the gold, went back years later, and retrieved ten bars.  But Doc’s heirs have recovered nothing.  For Terry Delonas and the rest of Doc’s family, the fate of the treasure is still, quite literally, a billion-dollar question:

“We have decided that we will finish the work that Doc Noss started, that Babe Noss tried to finish.  We will eventually get Victorio Peak open so that the mystery of what’s inside the peak can be solved.”

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INSIDE MANZANO – – The Life of a Nuclear Special Weapons Storage Site at Kirtland Air Force Base in Albuquerque

(My photo became the cover page of a new book by Charles E. Cabler)

INSIDE MANZANO – – The Life of a Nuclear Special Weapons Storage Site, written by Charles E. Cabler.

In the late 1940s, the U.S. Department of Defense established a nuclear weapons depository in the Manzano Mountains of New Mexico.

For more than 20 years, Manzano Base  (at Kirtland Air Force Base in Albuquerque)  served as a maintenance and storage site for some of the most destructive weapons ever created.

Operated by the U.S. Air Force, the facility was small and obscure, with highly restricted access.

Its covert mission fostered a sense of mystery, leaving the public to speculate about what really went on there.

The site was decommissioned in 1992 yet its rich history continues to influence America’s nuclear weapons program.

This book tells the story of Manzano and the personnel who served there.

Firsthand accounts recall their experiences of nuclear weapons accidents, aircraft crashes, UFO/UAP sightings and a radiation demonstration called “tickling the tiger’s tail.”



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Utmost importance of Starfire Optical Range and Manzano underground base at Kirtland Air Force Base in Albuquerque, New Mexico


from confidential, anonymous Source, September 8, 2022


Dear Norio;

I enjoyed the recently released documentary about your life’s work, on Vimeo (“THE CONSPIRATOLOGIST”).  It really sums up your numerous accomplishments, while revealing to us your deeper humanness.  I feel you are under-appreciated for the work you have done, and your open-mindedness about these topics.

I’m writing to offer you additional thoughts concerning Manzano Base and the deep-underground aircraft facility that the close personal witness observed, back in 2018.  I’ve been thinking about how this facility fits into the larger world of defense-related research and development, its purpose, and also the timing of how the revealing of these places to the public was engineered, and is related to the foundation of the modern UFO “research” phenomenon.

First, it’s important to say up front that, while some of my conclusions are speculation – – an attempt at understanding the backstory and the bigger picture – – there is no doubt whatsoever that there exists today a deep underground facility housing advanced stealth aircraft, under KAFB.  It’s important to not conflate these two, the fact and the speculation, because so much confusion has arisen in the UFO research community from people not clearly separating fact from speculation. The fact of a reliable eyewitness seeing, on eight different visits, this underground facility and the aircraft within is undeniable. We should carry on with this fact as our guide-star, while we speculate further its larger implications.

Background on Starfire Optical Range (SOR):

I was recently thinking about what I know of SOR – – Starfire Optical Range – – where adaptive optics was invented and refined, as part of a larger effort at weaponizing laser optics, that started as far back as the early 1970s with the first airborne laser system built in a KC-135 aircraft, here at KAFB. In the early 1980s when President Reagan announced SDI – – Strategic Defense Initiative, or “Star Wars”- – this research into directed energy weapons had already been ongoing for over a decade, here in New Mexico. Reagan’s announcement wasn’t the start of these programs, rather it was an attempt at generating legitimate congressional funding outside the backchannels of black projects, which by definition are intrinsically limited.

The follow-on airborne laser (ABL) platform was built, also here at Kirtland AFB, into a 747 jumbo jet, and by that time (early 1980s) the COIL (Chemical Oxygen Iodine) laser had been developed (also here at KAFB), which promised higher power than the CO2 laser used in the earlier KC-135 platform. Concurrent with the ABL program was development of a large-aperture ground-based facility to direct laser energy into the upper atmosphere and space. It was built atop a hill on KAFB, just south of Manzano Base. The major innovation of SOR was adaptive optics, which uses a sodium laser focused into the ionosphere to create an artificial “guide-star”; the perturbations of this star by atmospheric turbulence is then read by a telescope and the main mirror is carefully and quickly warped, to compensate for atmospheric turbulence. Then, a high-energy (of a megawatt or higher) laser can be fired up through the atmosphere, whose beam-degrading turbulence has now been largely compensated for, enabling strategic-level energies to be directed at objects high in the atmosphere or in space.

Adaptive optics is now the norm with civilian ground-based astronomy, but in the 1970s and early ’80s it was one of the most highly classified technologies in America, and it was all developed here, in New Mexico. SOR’s 3.5 meter telescope is one of the largest in the world using adaptive optics.  A 2015 report by CBS News on Starfire Optical Range implied that its main purpose was as an anti-missile and anti-satellite weapons system.:


Proximity of SOR to Manzano Base:

When I first learned from the eyewitness of the deep-underground aircraft facility under Manzano Base, I had assumed its proximity to Starfire Optical Range was purely coincidental; that both Manzano and SOR were located at KAFB only because Kirtland is the center of USAF R&D efforts, my assumption being these were unrelated programs that happened to be located at the same site.  But then that NYT article struck me. Is it possible that SOR serves, not only as an R&D facility but, as a defensive site for KAFB? Or specifically for Manzano Base?

What kinds of weapons could SOR defend against? Logically, surveillance satellites come to mind, since SOR is able to direct megawatt laser power levels into space. But what about nuclear-tipped ICBM reentry vehicles? It’s not impossible that SOR could also defend against incoming warheads directed at Kirtland. However, such a capability would have to be engineered and tested first, and ICBM test warheads aren’t test-fired into New Mexico. But they are fired from Vandenberg AFB, on the California coast, southwesterly toward Kwajalein Atoll, where the US has an extensive test and instrumentation facility that measures the performance of test warheads in real world conditions. Coincidentally, the trajectory from Vandenberg to Kwajalein takes the missiles directly over the Hawaiian island chain, where atop one of Hawaii’s largest mountains happens to be a USAF laser facility nearly identical to SOR.

So, while this remains mere speculation, circumstantial evidence suggests there are facilities in place to test ground-based, strategic-level weapons-grade lasers against ICBM reentry vehicles, and that ongoing developments in the last several decades could have resulted in an operational space – and ICBM -defensive system, here in New Mexico.

The Importance of Kirtland Air Force Base:

If such a ground-based laser weapons system has been developed, there is only one site in the continental United States it is currently defending, that being Kirtland Air Force Base. It’s important to note this distinction, because in the annals of UFO conspiracy theories there are much more important, notable sites worthy of defending, such as Groom Lake (Area 51). Or Edwards Air Force Base. Or a plethora of other bases around the country that serve as home to our strategic bomber and missile forces. So, why Kirtland?

I speculate one reason “why Kirtland” is because of Manzano Base, and the other facilities deep underneath, both known and speculated about. What other facilities? We know from public records that President Eisenhower had a command center in Manzano, in the early-mid 1950s. Also, in the book Ravenrock, the author states that an identical version of NORAD (in Cheyenne Mountain near Colorado Springs) was built into Manzano. Then there’s personal testimony from an acquaintance who was an independent computer consultant, who stated that after 9/11 he was “called into the mountain” for several weeks, implying after that tragic day some kind of command center had been activated. Finally, the eyewitness to the underground aircraft facility states that during the 3-5 minute freight elevator ride underground, they passed dozens of other floors, visible through the wire mesh walls of the elevator car, whose purpose remains undisclosed.

Another reason for the importance of Kirtland might be the proximity of both Manzano and SOR to KUMMSC, Kirtland Underground Munitions Maintenance Storage Complex, that opened in 1992 and is supposedly where the nuclear weapons were moved from Manzano Base. KUMMSC is supposedly the largest stockpile of nuclear weapons in the world. While it has been openly stated that many of these weapons are stored at KUMMSC awaiting disassembly at the Pantex plant in Amarillo, the naming of the facility as related to “Maintenance” implies ongoing attempts at preserving their functional utility as weapons of war.

Nearby to KUMMSC, SOR and Manzano is also the campus of Sandia National Laboratory (SNL), whose primary mission is weapons engineering in support of maintaining the enduring stockpile – – the largest such stockpile being nearby at KUMMSC.

Certainly KAFB is not the only strategically important site worth defending. But it appears to be the only one with a strategic-level laser system capable of being defended against both satellite and ICBM threats.

Kirtland, Groom Lake and Counter-Intelligence Programs:

I’ve tried to paint the picture that evidence points to Kirtland Air Force Base as being strategically important in the continental United States, important enough such that the only laser-based space – and missile-defense system is located here, but now I’d like to discuss intentional efforts to conceal or deflect knowledge of these facilities.

Most of what I’ve covered thus far is based either on eyewitness testimony or verifiable sources in the open literature. But there’s another level at which I’m forced to employ circumstantial evidence more intensively, involving what appear to be purposeful counter-intelligence programs aimed at obscuring the true purpose of secretive facilities, under the cover of the paranormal or controversial.

I’ve identified at least three known instances where controversial fake narratives were concocted and purposefully spread, in order to conceal classified research and development efforts. The first such incident, though poorly planned and executed, served as the prototype for all subsequent efforts, that being the July, 1947 Roswell Incident. Within a three day period a fake narrative involving crashed saucers and recovered bodies became, after several detailed newspaper articles later, a mere crashed weather balloon. Ham-handed as it was, there is little doubt it was an attempt at concealing classified activity pertaining to, at the very least, the 509th Composite Bombing Group (the only nuclear-certified and experienced bomber squadron in the world, stationed at nearby Roswell Army Airfield); the nearby White Sands Proving Grounds efforts at testing captured German V2 rockets; and CIA efforts at developing a balloon-based air sampling system for monitoring Soviet nuclear activity. All of these activities have been well-documented in the open literature, but their proximity together in New Mexico makes the likelihood of some outlandish, fabricated cover story more interesting, and likely.

The second example of a purposefully concocted cover story is crucial to the Manzano narrative, because it involves Paul Bennewitz and his observations of mysterious lights over Manzano, in the late 1970s and early 1980s. Of course, us knowing in retrospect the history of directed energy weapons development at Kirtland makes Bennewitz’s behavior seem less like serious research and more like a deep and troubling obsession. But the early 1980s were the height of the Cold War and the threat was very real, as were efforts at finding some strategic advantage over the Soviets. When Bennewitz went to the trouble of contacting the Air Force Office of Special Investigations about the lights he was observing over Manzano, it should come as no surprise that he quickly became the target of a concentrated counter-intelligence operation, aimed at finding out if he had purposefully harmful intentions, and then obscuring the true nature of those ongoing activities under the cover of alien craft, Majestic 12 documents, cattle mutilations and “alien bases at Dulce”. Through agent Richard Doty (along with NSA surveillance equipment installed in Bennewitz’s computer, under the guise of enabling him to listen in on alien broadcasts), the Bennewitz affair became the conduit through which the UFO research community was specifically targeted with disinformation, intended to both conceal the true nature of classified activity while also sewing the seeds of confusion and resentment in the UFO community, which would embroil them in conflict, further preventing them from coming to the knowledge of the truth.

It should be mentioned that there’s an intriguing connection between Roswell and the Doty-Bennewitz affair. Prior to Berlitz and Moore publishing THE ROSWELL INCIDENT, the 1947 event was little remembered in popular culture except by diehard UFOlogists. Indeed, up to that time, the most notable UFO film, Close Encounters of the Third Kind (released in 1977), made no mention of Roswell. Yet, a mere decade later and Roswell is all over popular culture, including films, books and television. Moore did most of the research legwork for the Roswell book, with Berlitz supplying his name from the notoriety of his widely popular Bermuda Triangle book. The intriguing connection is this: when Moore was in New Mexico doing his research, he stayed for months at Paul Bennewitz’s house, adjacent to Manzano Base!

I’m certain the Bennewitz affair was a stroke of sheer luck falling into the lap of Richard Doty at AFOSI, especially considering Bennewitz’s connection with William Moore and the Roswell book that had just come out. What is clear to me is that the disinformation campaign executed by Doty succeeded in deflecting attention away from Manzano and the research activities at Kirtland, toward places like remote Dulce, and later Area 51.

The third example is Area 51 and the Bob Lazar affair, of which you are intimately familiar. Watching the recent documentary about you, I was fascinated by the details of the house where you met Lazar at, that appeared to not be lived in, and the two mysterious companions of Lazar’s, who appeared to act more like security agents than friends; and in the company of those two mysterious strangers, Lazar tells you and the film crew where to go to film evidence of actual flight tests; and you and the film crew go to that location and actually film aerial phenomenon. It’s clear to me that the Lazar affair was a yet more sophisticated counter-intelligence program aimed at deflecting attention away from actual classified research, by promoting the idea of Area 51 being related to recovered alien craft and little grays.

Fear, Uncertainty and Doubt:

If you took a public survey and asked people if they’ve ever heard of both Area 51 and Manzano, most people would say yes to Area 51 and no to Manzano. Area 51 and its legends of playing host to recovered saucers and little gray bodies seems to have been purposefully concocted as a counter-intelligence operation. My argument is both the Bennewitz and Lazar affairs together succeeded as a grand strategy of moving public attention away from Manzano and KAFB, and toward the deserts north of Las Vegas. I’m not denying the reality of classified activity at Groom Lake and Tonopah Test Range, but that the objective was to obscure an even more secret project here in New Mexico.

There’s another component worth discussing, which is the nature of the “True Believer” UFO researcher and lack of ability to remain objective, even under the weight of evidence to the contrary. Such is the nature of religious belief. I’m certain you’ve observed this in your many years of involvement. Take the Bennewitz affair. It’s obvious to an unbiased observed that he was used as a dupe to promulgate the legend of UFOs over Manzano, to deflect attention away from ongoing classified projects; and later via Linda Moulton Howe with the legend of Dulce and cattle mutilations.

It’s also obvious to an unbiased observed that those two Lazar security guys at the house weren’t actually investigating Lazar, because they permitted him to tell Norio and the film crew where to go to see those lights in the sky near Groom Lake. It appears their presence was to ensure that Lazar actually did tell you and the film crew where to see the lights, because seeing the lights would help reinforce the legend being concocted. Afterward, when Lazar lost his clearance for doing just that, it too added to the legend being portrayed, of Lazar being persecuted for spilling the beans about the aliens at Area 51.

It’s also obvious to an unbiased observed that those MJ-12 documents, given to Bennewitz by Doty, weren’t “real” Above-Top Secret documents, else Doty would be in federal prison for violating the espionage act. Both of these are very obvious to the unbiased observed, yet they remain invisible to the “true believers” in the UFO community, who completely lack objectivity and whose minds are held captive to confusion, fear and uncertainty. Exactly what the counter-intelligence programmers wanted.


I’ve tried to connect some dots in this piece, between the proximity of SOR to Manzano and KUMMSC as representing a strategic defensive system; between Doty/Bennowitz and Lazar/Area 51 as a systematic program at deflecting attention away from Kirtland, via a highly successful cultural urban legend involving alien craft at Groom Lake; and a purposeful strategy of confusion and doubt targeted toward the UFO research community to keep it divided and thereby fail to logically connect the dots.

I look forward to hearing from you. Stay well and write when you can.





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Why are Japanese vehicles so popular in America?


Why are Japanese vehicles so popular in America? – – TOYOTA, LEXUS, NISSAN, INFINITI, HONDA, ACURA, SUBARU, etc. etc.

Simply put:

Good reputation, reliability and affordability.

It is also the largest automotive industry in the world.  Which has also increased competition in the industry.  And because of the added pressure to create quality cars, forcing every Japanese car to be built with a certain degree of reliability and quality.

The two topmost automobile manufacturing countries, Germany and Japan are dominating car production for decades.  Though both manufacturers have different markets, the debate German vs Japanese cars is never-ending.  Both automakers produce top-quality cars.  German automakers have a reputation for performance detailed attention, and precision.  On the other hand, Japanese automakers are popular for manufacturing affordable, long-serving, and reliable cars.

Japanese cars are mass-produced.  The car manufacturers use materials, which are built to last, but they can be replicated easily and are cheaper to produce.  The best Japanese car brands are Honda and Toyota, that are highly skilled in producing research-based, compact, and modest vehicles.



German cars say a different story.  The popular car brands of German automakers include Mercedes, Audi, Porsche and BMW.  When people think of these cars they think of comfort, high-quality, and speed.  These three things are the best aspects of a German car.  These cars are known for their speed and power.  If you are looking for these features, German cars are best for you.

Japanese cars are well-known for their reliability.  This is mainly because of the technique to make the car parts perfect before releasing them.  Many car companies come out with new versions before getting them right, however, Japanese brands spend a lot of time to engineer the cars and thus the results are reliable, durable, and can be operated easily.  German cars have their own version, but Japanese cars win due to their reliability factor.

Regarding affordability, Japanese cars are cheaper compared to German cars.  German cars are expensive because of their quality, the brand, and the way the cars are produced.  Many performances and luxury cars come from Germany including BMW, Audi, and Porsche.  They are shiny, sleek, elegant, and refined.  The Japanese luxury cars such as Lexus have these features but they are designed with a minimal style.

Japanese car manufacturers target volume.  They try to build vehicles very quickly and with components that are cheaper. These cars are highly affordable and as these cars are less expensive.


German automakers put a lot of stress on quality parts.  These car manufacturers are constantly innovating, improving technology, and making the way for vehicles design.  This is the reason when you look for the parts of Porsche or a Beemer, you will not find them anywhere else.  The best Japanese cars make up almost 35 percent of the U.S. auto market, but German cars target the high-end market.  The Japanese car brands are similar to affordability and the German car brands are similar to power and luxury.

To choose between German and Japanese cars you have to decide what you need.   If you can afford it, you can opt for German cars, but you need to take care of these cars because unlike Japanese cars they have lesser longevity.  If you want a car for a very long time, then you should choose Japanese cars including Toyota and Honda.  However, the interiors, as well as exteriors of German cars, are more attractive than Japanese cars.  On the other hand, the brand values of Japanese cars are higher than German cars.



“By now, most auto makers have a much better reputation of reliability than in years past.  In my opinion “reliability” is no longer major factor in the decisions people make.  Japanese cars are not terribly far behind in the luxury category compared to the German manufacturers.  I think the biggest setback for Japanese makers is the interior technology and features, mainly the infotainment systems within the vehicles.  I could be wrong, but I believe some current Lexus and Acura models don’t even have a touch screen, some upcoming 2022/2023 Lexus models are finally upgrading their infotainment systems to a touch screen.  The size of the infotainment screen and the operating system  (how smooth and crisp the screen runs)  is why I would choose Mercedes or BMW over Lexus or Acura, it’s just a big difference in convenience.  Not just Japanese, but all serious auto makers should focus more on the driver experience, the infotainment systems are incredibly important.  Ambient lightning throughout the cabin for night driving is a very cool interior feature that Mercedes and BMW (and many others like Audi, Bentley) are putting standard on just about every model.  Another area the Japanese makers lack behind in.

The importance of material used in interiors is overrated, most people probably don’t actually care if the interior is leather or not, as long as it’s comfortable.  I surely don’t care, I’d actually prefer faux leather or microfiber seating.  Just about every automaker right now makes a decently comfortable ride.

South Korea’s Hyundai to me is looking very strong in recent years, and their luxury brand Genesis is very well designed, very nice looking vehicles.  Lexus has not impressed me recently. Their flagship SUV LX model doesn’t even have a panoramic sunroof, compared to BMW and Mercedes flagship SUVs.  Lexus could be absolutely fantastic if it focused more on interior detail, but they choose to be lazy in that regard.

For anyone looking to spend $60,000-100,000 on a vehicle, I would suggest Mercedes or BMW (and even Audi) over Lexus at this time.  However for the range of $30,000-45,000, I would recommend Toyota over makers like Volkswagen.

I had the opportunity to ride a Rolls Royce Dawn last weekend, that was fantastic.  I would like to see a Japanese maker try to enter into the ultra-luxury arena, if they put the right amount of effort into it, they would not disappoint.”




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Giovanni’s Pizzeria in Albuquerque will always be remembered by many

by Norio Hayakawa, September 2, 2022:

On the morning of August 31, 2022, I received a shocking and sad message sent to me on my iPhone from my friends, John (Giovanni) and JoAnn Zito with whom I visited just one day before at their home near us, joyfully talking about recording more of John’s great Italian songs which they asked me to put them on YouTube.

Here was the message:

“Norio, we got horrible news late last night.  Our son got shot and killed when he was closing the pizzeria.  We are heartbroken!”

This news was so devastating.  I couldn’t believe it!

It took more than 10 minutes for me to digest this.  All I could do was reply to her, 10 minutes later,  with my message:

“Oh, my God, we are so shocked by this saddest news!  We have no words sufficient enough to express our sorrow for you and John!”.

I usually watch the local news practically every night at 10 p.m. on KOB-TV Channel 4.  But somehow, on the night of August 30, we did not watch the 10 p.m. news.

The breaking news reported with the headline:  ABQ PIZZA OWNER KILLED.  The report said that Rosario Zito, the owner of Giovanni’s Pizzeria in southeast Albuquerque, was shot and killed Tuesday night while he was trying to protect his employees.  Police said Zito was shot in the face by an armed robber.

My wife and I went to the Zito residence the following day, on September 1 and expressed our condolences to the devastated parents of Rosario.

As of now, September 2, 2022, I still have a difficult time believing this really happened.


Krystiana and Grace Schupbach, nieces of Rosario wrote this moving tribute:

“Rosario Zito, owner of Giovanni’s Pizzeria in Albuquerque, was killed outside of his restaurant on August 30, 2022. 

Rosario was a kind, generous and loving human. 

Liked by many. 

He was a hard worker and did anything he could to help his friends, family and even complete strangers.

Zito’s parents (Giovanni, a.k.a. John and JoAnn Zito) were Italian immigrants who settled in New York before moving to Albuquerque in 1981.

That’s how Zito and his sister settled down here in New Mexico.

Rosario took an interest in making pizza so his parents helped him realize this dream. 

In November 1988, Giovanni’s opened its doors, selling good old-fashioned New York pizza! 

For over 30 years, Rosario worked hard to keep the pizzeria going.  It is his pride and joy. 

Walking into the pizzeria, you see booths and tables with red and white check tablecloths. 


Someone would always greet you. 

If you were lucky enough to be greeted by Rosario, you would notice his big smile and thick Queens’ accent. 

He always made you feel welcome at the pizzeria. 

His strong work ethic and love for what he did made the pizzeria nationally and locally known.

This is a tragic ‘wrong place, wrong time’ situation.  He will be deeply missed.

Giovanni’s Pizzeria will be closed until further notice as we mourn the loss of our beloved Rosario Zito.”

So wrote the nieces of the late Rosario Zito.

CELEBRATION OF LIFE FOR THE LATE ROSARIO ZITO  will be held on Thursday, September 15, from 10 a.m. at Legacy Church, 4701 Wyoming Blvd., NE, Albuquerque.


By the way, here is John (Giovanni)’s great singing voice which I recorded at his residence a few years ago:



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